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What is paid media? Defining the essential distribution channel for your brand marketing strategy

Paid media is a critical part of any brand marketing strategy, as it provides content amplification for content published on owned media channels. If you're lucky enough to have the budget for paid media, then focus on audience segmentation and conversion rate. If you're still fighting for budget, then you must focus even more on audience segmentation and conversion rate! 👁‍🗨 Read more
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